How to get around Amazon Prime’s new $119 fee


The Washington Post, April 27, 2018

Amazon is justifying Prime’s 20 percent price hike, to $119 a year, by saying it is more a valuable service than when the fee last rose four years ago.

“The value of Prime to customers has never been greater,” Brian T. Olsavsky, Amazon’s chief financial officer, said in a Thursday earnings call with analysts, when the company announced the May increase. “There [are] all kinds of new features that we’ve continually added to the Prime program. It’s much different than it was in 2014, and this is a reflection of that.”

But, among Amazon’s 100 million Prime members, some may be cash-strapped customers. Others might not feel a more expensive Prime is worth it.

(Jeffrey P. Bezos, the founder and chief executive of Amazon, also owns The Washington Post.)

For those shopping around for a better Prime deal, here are some alternatives.

Read more here

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