May 9, 2016
CountAbout was reviewed by Superb Crew, which reviews new companies and developing technologies. Here is what they had to say.
What is CountAbout?
CountAbout is a personal financial management website which allows users to download banking transactions automatically (with connections to over 18,000 financial institutions), schedule transactions, create budgets, customize income and spending categories, and track spending using simple yet data-rich graphics. Account data are accessible in the cloud 24/7 and via mobile devices running iOS or Android.
What were the main challenges you faced in developing the company?
As a startup we received questions about who we were, how long we had been around, the security of the cloud, and other concerns. We knew these were going to be concerns from the beginning so we planned accordingly. We partnered with a respected organization, Intuit, to connect CountAbout users to their banks. We decided to not keep any information about our users other than their email address and declare that the only cost was the subscription fee. We don’t mine, analyze, sell, barter, or give away users data to anyone. Finally, we followed lean startup principles to an extreme to minimize costs and maximize the opportunity for long-term viability. Because of this cautious approach, we were above break-even with cash flow within two months.